According to the NAR, 70-80% of home sellers say they would list with an agent that uses video to market their property. Yet, less than 5% of agents are actually using video. 5%!!! It’s still an almost-completely untapped market.
Here are some powerful stats to digest:
- More than 1 billion unique users visit YouTube each month, spending more than 4 billion hours watching videos (YouTube).
- Combining video with full page ads boosts engagement by 22%
- Enjoyment of video ads increases purchase intent by 97%, and brand association by 139%.
- About 46% of people say they’d be more likely to seek out information about a product or service after seeing it in an online video.
- Subscribers opting out were reduced by 75% thanks to video content in email marketing
- Video E-mail messages generate 2-3 X higher click-thru rates compared to static E-mails.
A well-crafted real estate tour video has the potential to garner far more exposure for a given listing, versus a traditional print and photo presentation. With a thorough sharing strategy integrating a YouTube or Vimeo channel, mainstream social media outlets like Facebook and Twitter, and e-mail, agents can market both themselves, and their listings to a virtually unlimited audience. Video content will increase website traffic and lead generation. Conversion will also increase simply by virtue of making the agent with video content stand out above the fray. Placing a rider advertising the video along with a for-sale sign can capture passersby who can easily watch the tour from their smartphones, then click through to the agent’s website, or just call them on the spot for an appointment. Prospective buyers are more likely to call an agent they’ve “met” already through a video.
On top of that, videos can give agents a serious advantage even in the most competitive listing presentations. Most agents are offering essentially the same marketing package: professional photos, MLS exposure, Internet exposure, open houses, etc. The agent with video is going to blow them all out of the water. Remember, over 70% of home sellers want agents to use videos. Before long, agents without video are going to be left in the dust. Here in Portland, The Real Estate Video Guys have added a powerful new component to eXp Realty’s already-amazing arsenal of real estate marketing tools. For the past several months, we’ve been building out a video production program that now ranks above anything we’ve yet seen. Unlike the majority of existing videos, that are usually just a collection of stills set to music, with the occasional voice-over, our videos feature the listing agent (or whomever they designate), in person, guiding potential buyers through their listing. They’re basically mini television shows about homes for sale, and the agents marketing them.
Here are some examples of our real estate tour videos:
So what should you do about it, as an agent? Well, for now, we’re offering our real estate tour video production services (at a significant discount to eXp Realty agents) in, and around, the Portland, Seattle, Bellingham and Vancouver BC metro areas. We will also be offering classes within the eXp University platform, as well as providing complimentary consulting with agents that join our team from across the country. So, if you’re ready to take your real estate marketing to the next level, give me a call! (206) 883-6668. Ask for Rob.